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The web site johncitrone.co.uk had the following in the homepage, "Not only is he the worlds longest competing bodybuilder but also Britains most decorated." I noticed that the webpage stated " John Citrone has over 50 years." They also said " Of body building experience after beginning training at the age of 14. By the time he reached 17 he had won the title of Junior Mr. And continued to win this title in the Senior. As well as his Mr. Britain titles John has also won eight Mr Universe titles. And a British bench press title." The meta header had John Citrone as the first optimized keyword. This keyword is followed by Mr World, Mr Universe, and NABBA which isn't as important as John Citrone. The other words johncitrone.co.uk used was bodybuilder. bodybuilding is included but will not be understood by search crawlers.